1- Build, manage and operate tennis facilities

Maadi Sporting Club
• 1980 – 1994: Bassel El Aroussy founded and developed Egyptian modern tennis methodology for the industry (Maadi Tennis School: Maadi Golden Team)
• 2002 – 2006: Hassan El Aroussy (Technical Director and Head Coach)

Egyptian Tennis
• 1995 – 2000: Hassan El Aroussy (Egyptian National Junior Coach, accompanying traveling coach with top national players)
• 2006 – present: Hassan El Aroussy (Co-founder and director of Pro Aroussy Tennis Academy @ Palm Club (Palm Hills – October, Egypt)
• 2008 – 2010: Hussein El Aroussy (founder of Aroussy Tennis School in Sharm El Sheikh, S.Sinai, Egypt)
• 2013 – Present: Maadi Play+Stay Tennis School (Maadi Club)

2- Organize summer and winter Tennis/Sports Camps

• 2008: London, UK
• 2009: France
• 2010-2014: Barcelona, Spain
• 2012: Florida, USA

3- Organize and operate summer beach sports events within Egypt

a- Beach Tennis Egypt (Egypt’s Annual Masters and Amateur Tournament)
b- Beach Summer Junior Olympics (Sidi Abdel Rahman, North Coast)
c- Beach Summer Sports Activation “Clash of Sports”

4- Develop & organize Tennis/Sports Coaching, Education, Development & Recruitment services

In 2008 Hassan El Aroussy in coordination with the ITF & EFT introduced Tennis Play+Stay to the Egyptian tennis community with great success. The ITF’s Tennis Play + Stay campaign centers around the slogan “serve, rally and score” and the recommendation that starter players play the game from the first lesson. The campaign is supported by the top ITF nations, professional players including Roger Federer, Rafael Nadal and Justine Henin, as well as the equipment manufacturers. The campaign aims to retain more starter children and adults in the sport by improving the way adults in which coaches worldwide introduce tennis to starter players, ensuring their first experience is both positive and enjoyable.

Sportfolio & inspire2coach has joined forces in the field of coach education with a vision for the MENA market. inspire2coach runs a wide-ranging coach education program in the UK and abroad, offering world-class training for tennis coaches. inspire2coach is the number one coach education provider in UK and Europe.

5- Sports marketing / management consultation and services

6- Manage and operate sports clubs, facilities and centers (turnkey)

7- Establish & manage specialized sports stores.

8- Sports marketing and management services

• Tennis / Sports : magazine, newsletter…etc)
• Corporate sponsorships and players agency
• Client management
• Events promotion
• Tournament management